FINDING A NICHE!
–Identifying A Great Opportunity for service seller business
Finding a great niche to your service seller business is the first prerequisite to establishing a sound business online. You should create your service around what people need, or develop a service that will literarily develop the tendencies to sell itself and your business will on its own develop the compulsion to grow.
Finding a niche is creative process. It involves the ability to brainstorm around what people are looking for, a lot of people will need to know you and what you are offering for you to be profitable in the trade. To find a good service involves the following sketches:
- Write down in point form exactly What, How, Why, and Where you offer (or plan to) your service. Note your range of flexibility – how and where you can adapt your service to particular needs. Say some things about yourself- strength and weaknesses-make a profile of your self
- Develop a profile of your potential buyers- who they are, what age range and class, how do they spend or their supposedly income range.
Now combine the two thumbnail sketches (You, and Your Client). This is your service business! Use this detailed snapshot when developing content for your Web site. It will help you keep focused on your target group and their needs which is critical for achieving a high Conversion Rate.
The snapshot will also help you narrow your niche, if needed. Use it to discover more profitable angles to your service. The idea is to offer a service that is relatively high in demand with few suppliers (i.e., your competition). Try to adapt or change your present service to meet that goal as closely as feasible.
