- Where the website industry is going!
The website for what it is known for these days is a robust super-machine that disseminates information through an orderly request-response process. The actions which happens in milliseconds is an automated one that is made using a web browser and server.
The Internet has changed and will continue to change the way we do business. It has also created amazing marketing opportunities. The rules of the marketing game have changed big time. The new reality is that Over 80% of all web traffic is coming via search engines. 88% of economically active Americans go online everyday . A recent study showed that 85% of users research products and services on the Internet before they purchase. 77% get their news online through Google or Yahoo news. 80% of all business on the Internet goes to the first three listings on the first page of a search result.
Research shows that searchers (your customers) regard good placing in the natural search results (as opposed to pay per click or sponsored links) as an indicator of a company who is tops in their field. 99% of reporters start their research for a story on the Internet. The bottom line is that your potential customers are researching their purchases online before spending their money.
The world wide web has undergone series of changes and uses over the years. Today, people are considering using the internet for so much more than mere brochure style of information display; enhancement that synchronizes real life activities has also been made possible. People communicate with website pages as if it were a real person. And that is the power that the medium delivers. Any business can easily leverage on these features and create for their product an online tool that works in their steed 24hours of the day communicating with people even in the absence of office hours.
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