WEBSITE PROMOTION-STARTING YOUR OWN FREE EZINES
–Newsletter, press releases, Blogs and Forum
Send out optimized press releases about your products or services so they get into the News Search Engines and New sites. Your audiences are actively online searching for news, products and services. It is no longer enough to send out press releases only to the media — or pitch journalists and hope that you will reach the right audience. This will attract visitors and increase the number of links back to your website, which will raise your ranking in the search engines. As consumers are actively searching for you using key words, then you need to
Create regular online newsletters and encourage all visitors to the site to sign up for the free newsletter.
A newsletter is an excellent and cost effective way to stay in touch and build a relationship with prospects and customers. Get an email distribution program that tracks the stats i.e. quantity sent, opened and clicked through to your web site. Use the free offer to build your list — you want to get a large volume of subscribers. Add the newsletters to your web site to increase content.
Start a blog to raise search visibility, create page-one search results and build an audience. A business blog can position you as an expert and drive tons of qualified traffic to your website. The May 2005 cover story in Business Week magazine was “Blogs Will Change Your Business, Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out.
